I Am Women - "It's Time" Conference Merch Shoot

In 2025, chrome emerged as a key visual trend across fashion and design. Inspired by early Y2K aesthetics, this project explored a modern, futuristic direction through refined branding and styling. I led and captured the shoot in collaboration with the set design team, executing a complex silver-chrome textured backdrop. Lighting and camera settings were carefully adjusted to achieve a polished, balanced look—bold yet controlled. The project supported multiple merchandise and accessory releases, including shirts, hats, quarter zips, and a special-edition jersey.